LETTER FROM OUR CEO
The will to do better is the foundation of our business. At an early stage back in 2010 we saw an opportunity to fill the gap in the market of lingerie with fashionable and sustainable lingerie to an affordable price. Since then, our strategy has always been with sustainability as its core, and we never compromise this value. All strategic decisions have sustainability as a denominator for every action which makes the decision making easy for us, since there’s always a more sustainable alternative to the conventional.
We are proud to say that we, as a company, not only measure our success in our bottom line but in the lines we create, and here both the people we touch throughout our value chain and the environment and how our production can have less negative impact now and going forward.
For us doing better means taking responsibility for everything we touch and produce, and with our take back program in place we can now focus on closing the loop and create a new product life cycle for our upcycled products now and forward.
CO-FOUNDER AND CEO