Our story

Underprotection is a Danish brand based in Copenhagen and founded in 2010. The purpose of our company is to create underwear styles that makes you feel fabulous, loungewear you want to wear all week and swimwear that makes you dream about vacation and summer.

Our biggest goal is to show that fair fashion made in sustainable fabrics do not have to be boring or less fashionable, it can be combined and we do our best to show that it’s possible.

We design two collections a year, which includes lingerie, loungewear and swimwear all made in sustainable materials and produced in a controlled and certified environment.

Our products are sold all over the world from Denmark to Canada, in lingerie boutiques and in luxurious department stores like Kadewe, Hudson’s Bay Netherlands and Simons.

In 2014 we were nominated with an ELLE Style Award in the CSR category with two other brands. We didn’t win, but it made us very proud. Next to that the world’s biggest style site WGSN, has mentioned us as a brand to watch at Salon International de la Lingerie Paris both in 2015 and 2016. We have also been featured at Vogue.com, in Marie Claire and ELLE among others and are often seen on bloggers and instagrammers.

We hope you will follow our journey, as we continue to always look for new and even better ways to create our sustainable products.